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We recognize a new paradigm in marketing these days that has a strong emphasis on new media, meeting customer needs and social responsibility. Forming and sustaining relationships that are built on honesty, trust and empathy move businesses, organizations and individuals to success.
Effective marketing does not just drive traffic: it directly affects bottom line revenue.
- Create diverse, authentic communities whether those communities are within the walls of a shopping center, a bookstore, a coffee house - or, where there are no walls at all.
- Create loyal customers by creating personal connections while building a sustainable and dynamic community. By creating community connections and improving the civic life of individuals and communities, businesses succeed and people thrive. You can be a good neighbor and do good business; they're not mutually exclusive!
- Work to create compelling spaces, and cultivate a spirit of community through place making and creative social events.
- Engage those in the community to foster collaborative partnerships. Merely understanding the needs of the community is not enough: we must act to create these spaces and build an urban energy that keeps bringing people back.
- With flexibility and an eye to the future, monitor, analyze and adjust project as conditions change.
- Customer Service training seminars for management,
retail and service staff
- Communications, newsletters, email updates
- Bringing a wide network of public relations and media contacts established over 24 years;
- Market research resources and capabilities to collect and/or analyze current data to determine community needs and to better identify successful approaches;
- Facilitate business-to-business collaborations, creating solid partnership ties resulting in strong sales;
- Full-service, one-of-a-kind special event conception through facilitation;
- Annual merchandising, promotional and community events;
- Advise and negotiate media buys, specializing in co-operative & new media advertising;
- Pro-active multiculturalism, intercultural communication and diversity within all projects.
- Collaborate with local community members, business owners, developers, and city & county representatives to create authentic communities that speak to the needs of all. {The desire to build a community is a very different matter from actually building community!}
- Social networking: extensive use of blogs, Facebook, online calendars and other social networking tools with great success. I have a special interest in using these tools even more in the future for information gathering and sharing.
- Writing news releases, online content, articles, blog entries, reports and short stories.
- Progressive Real Estate Developers
- Retail, Restaurant and Services
- City and County Councils and Boards
- School Boards
- Parks & Community Services
- Community Councils
- Homeowners Associations
- Public and Private Sectors
Clients include:
Crossroads Bellevue/Metrovation
Su Development - 989 Elements, Elements Too, Bellevue Plaza, Open Satellite, Ashwood Arts District
Mrs. Ina Tateuchi, Bellevue, WA
Bellevue HeliSTOP Advocacy
Depot Arts Center, Anacortes, WA
Ethnic Heritage Council / CroatiaFest, Seattle Center
City of Bellevue
GlobalTaxHelp.com
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le.terpstra@comcast.net |
15709 NE 1st Place, Bellevue, WA 98008
| 425.442.7596 |